Disclaimer: This is not a permission slip to say whatever you want whenever you want. Some think that authenticity means saying cruel things to others on Facebook. It's not about pointing fingers, it's about being who you are and letting others do the same. Speak your truth, but not at the expense of others.
If you are focused on communicating your position, your company, your truth, you will have no problem "staying in your lane" and you will earn the respect of your audience for doing what you do best: Being authentically YOU.