Can you tell me about your product or company in nine words or less? No? Then odds are, your audience can't either. YOU need to be clear before you can communicate to anyone else.
Get all the key people in the room and welcome the debate! If you build the message map as a team, you will own it as a team and you will USE it as a team. The more consistently you can share your message, the more likely it will be retained.
If you're on a journey, you need a map. And if you're climbing to the top, take a guide.
Hope it's a Clear Day!
Melissa
Get all the key people in the room and welcome the debate! If you build the message map as a team, you will own it as a team and you will USE it as a team. The more consistently you can share your message, the more likely it will be retained.
If you're on a journey, you need a map. And if you're climbing to the top, take a guide.
Hope it's a Clear Day!
Melissa
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